AllianceBernstein Hong Kong Breaks Retail Investment Market Record
April 20, 2010
The tireless efforts of AB’s Hong Kong sales and marketing team continued to pay off in April, with the largest one-time mutual-fund investment in the history of Hong Kong’s retail investment industry. The US$54 million investment in AB’s American Income Portfolio came from one wealthy family through Hang Seng Bank, a relatively conservative local financial institution.
It’s a testament to the popularity of both the American Income and Global High Yield portfolios, which consistently rank among the top five best-selling funds at Hang Seng and other top distributor partners in Hong Kong—HSBC, Citibank and DBS. The transaction also helped push AB Hong Kong’s retail assets under management to US$2.5 billion—setting a new all-time high for the Hong Kong team.
Founded in 1933, Hang Seng Bank’s focus is mainly in Hong Kong, distinguishing it from multinationals that maintain a local presence. AB’s deep partnership with Hang Seng includes a close link between our sales team and the bank’s sales and operational staff. AB’s marketing team, meanwhile, has contributed a tailored web portal and marketing materials.
“Some of our best product ideas originated in collaboration with Hang Seng,” said Nelson Chow, Head of AB’s Hong Kong Retail Sales Team. “For example, the Hong Kong-dollar share classes of our funds, which we launched in 2009, were designed for Hang Seng’s local investor base. The funds already have AUM of more than US$570 million.”